Insights

A knowledge hub to help you on your journey of understanding what Context Marketing is, and why it is so important for every business… and every customer.

Digital Transformation

Marketing Operations and Digital Transformation, how can they work together? 

Interim Marketing Director

The cost of neglecting marketing performance 

Marketing Strategy

What’s next after developing your marketing strategy?

Feedback

Customer Experience Mapping – The Importance of People, Process and Technology

Digital Transformation

What is Marketing Operations?

Marketing Strategy

Marketing Strategy Challenges

Grwthx

An Introduction to Context Marketing?

Interim Marketing Director

What is customer segmentation for Marketing? 

Grwthx

Context Marketing Consultancy to bring The Marketing Meetup to Winchester

Grwthx

Context Marketing Consultancy and Optimizely announce partnership

Feedback

Our Top Tips for Customer Journey Mapping

Interim Marketing Director

As an Interim Marketing Director or CMO, where should you focus your efforts? 

Feedback

What feedback would your customers give you?

Grwthx

Case Study: Connecting visitors with Orkney’s Museums Online 

Grwthx

CMC Partners with Nice Group

Feedback

How to use GA4 for your Customer Journey

Marketing Strategy

Multichannel and Omnichannel Marketing

Feedback

Customer Experience & Marketing Effectiveness

Marketing Strategy

Marketing Mystery Shop

Interim Marketing Director

What is Lifetime Value and why it should matter for all marketers

Interim Marketing Director

Context vs Contextual Marketing

Marketing Strategy

What is a Customer Retention Strategy?

Feedback

The Impact of Employee Experience on Customer Experience

Interim Marketing Director

Customer Centric Marketing 

Interim Marketing Director

Setting your Marketing Budget

Marketing Strategy

The Value of MarTech

Grwthx

Customer-Centricity

Marketing Strategy

Marketing Strategy

Feedback

Customer Journey

Interim Marketing Director

How to Approach Planning Your Marketing

Marketing Strategy

Finding The Value in Marketing and Beyond

Marketing Strategy

Marketing Transformation

Digital Transformation

People, Processes & Technology

Interim Marketing Director

Your Guide to Marketing Effectiveness

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