The solution to understanding your marketing opportunities
We created the consultancy we wished we could have used
The hidden secret of Marketing – marketers need more context and support.
We called it Context Marketing Consultancy because that is exactly what marketers need – the whole picture. And yet so often, marketers are seen as an added on bridge from product to sales.
And marketers are so much more than that.
There are words that we have said over again, working across industries, disciplines and varying levels of seniority.
Wanting marketing to be more data led, involved in product and process conversations earlier, being customer first, and learning how and when to use data more effectively are all topics central to the way we think and our approach.
In so many organisations, marketing is seen as a bolt on. Marketing budgets being squeezed year on year, not seeing enough return for the marketing budget you do have, retention of customers falling, and trust in your brand – both internally and externally – below expectations.
This is us. You might have worked with us before, or seen our posts on LinkedIn.
Between us we have over 30 years of marketing expertise, managing large scale marketing transformation projects and multi-million pound marketing campaigns.
how do we do this
Solving these issues involves:
Connecting your business growth goals with your long-term marketing plans.
A holistic look at all customer touchpoints, across all channels throughout their sales journey with you.
Evaluating how effectively your marketing is working, seeing where the investment needs to be and identifying the reality of who you want your customers to be vs who they really are.